ABS 2016 CAMPAIGN HIGHLIGHTS

Here are some special pieces that I created and produced for the 2016 America’s Beauty Show.

ABS 2016 gatefold AdveRtisement

I worked with the publication closely on this one. This was published right at the beginning of our heavy ticket sales season when everyone started looking for us and showed interest in buy tickets. It has a WOW factor that would get any creative salon professional excited and curious to check us out. It was perfect to kick off the ticket sales season.

ABS 2016 Look Book

We decided to do the ABS Lookbook for a second show because of the excitement it brought to the show the previous year. It contained a first look at the new products, services, education, fashion and highlights that our trade show had to offer. It definitely help increase ticket sales to the show.

It included two pull-out posters utilizing our gorgeous photo campaign. I thought beauty schools and salons could pull them out and post them on their bulletin boards with the save the date to keep the show dates easily in everyone’s mind. We mailed this out using our vast but precise mailing lists and it also was sent it out wrapped with the latest issue of Modern Salon Magazine, a beauty trade publication that we advertised in often.

ABS 2016 Thank You CardS

We loved the photography from the marketing campaign so much that we decided to do a special Thank You card for our Exhibitors and Diamond Owners Club Members.

The vellum overlay expressed our gratitude to them in an artistic way. The photograph could be framed or pinned up at the recipients desk as art. It was sent in cream linen envelope.

ABS 2016 Onsite signage

I designed onsite signage using our marketing look for ABS 2016 and prepared the files in the correct specifications. Here are just some of the signage that I designed.